About

Digital Payments are shaping the contours of new India, by providing citizens with new mediums to make payments electronically and be less dependent on cash. As India embarks on the path towards Digital India, it is imperative to move towards the widespread adoption of Digital Payments for a technologically advanced India.

Along with increasing adoption, it is important to draw attention of the consumers around safe and secure usage of Digital Payment platforms. In order to do that, the role of diverse ecosystem players becomes essential to orchestrate a collective action to enhance the confidence and trust of the consumers in the digital payment systems.

With this vision, Data Security Council of India in association with Ministry of Electronics and Information Technology (MeitY) and Google India have crafted an awareness campaign 'Digital Payment Abhiyan' aimed at increasing adoption of Digital Payments and educate citizens on safety and security best practices of payment channels. The campaign is supported by diverse ecosystem partners ranging from banks, financial institutions, State Government, payment institutions, NBFCs, who will further amplify the campaign outreach and play a key role in reaching out to consumers.

Digital Payment Abhiyan is a multilingual pan India campaign in Hindi, English, Tamil, Telugu, Bengali, Kannada and Marathi attempting to engage with communities from Tier – II & III cities as well as urban population to spread awareness over digital payment benefits and its security aspects. Various payments channels such as UPI, Credit & Debit Card, Digital Wallet and Online & Mobile Banking have been chosen as the mediums to spread awareness. Over the year, several digital content artefacts like awareness films, posters, brochures will be developed and disseminated over digital broadcast mediums. In order to truly transform India into a cashless society, we believe Digital Payments should be imbibed like a habit - #DigitalPaymentHarBaar as they are #SaralAurSurakshit.

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VIDEOS

Digital Payments Awareness Video

BROCHURE

Download the Best Practices Brochure

INFOGRAPHICS

How to Avoid Frauds

POSTERS

Spread The Word

DIGITAL PAYMENT MODES

CAMPAIGN PARTNERS

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Media Coverage

The Economic Times
Sep 19, 2019

DSCI, MeitY and Google India join hands for "Digital Payment Abhiyan"

The Print
Sep 19, 2019

Modi govt plans Digital Payment campaign with Google, PayPal, Mastercard as partners

Out Look India
Sep 19, 2019

DSCI, MeitY and Google India join hands for "Digital Payment Abhiyan"

Indian Web 2
Sep 20, 2019

For ‘Digital Payment Abhiyan’, DSCI, MeitY and Google India Join Hands

Communications Today
Sep 20, 2019

DSCI, MeitY and Google India join hands for "Digital Payment Abhiyan"

Your Story
Sep 20, 2019

DSCI, MeitY and Google India join hands for "Digital Payment Abhiyan"

Factly
Sep 22, 2019

Digital Payment Abhiyan

Affairs Cloud
Sep 21, 2019

DSCI, MeitY and Google India join hands for "Digital Payment Abhiyan"

Var India
Sep 23, 2019

Ministry of Electronics & Information Technology and Google launch the "Digital Payment Abhiyan"

News JIZZ
Sep 19, 2019

DSCI, MeitY and Google India join for "Digital Payment Abhiyan"

Freshers Live
Sep 22, 2019

NASSCOM DSCI MeitY and Google India launched a nationwide "Digital Payment Abhiyan"

By Scoop
Sep 20, 2019

DSCI Launches ‘Digital Payment Abhiyan’ in Collaboration with MeitY and Google India

GK Today
Sep 20, 2019

Digital Payment Abhiyan: DSCI, MeitY and Google India join hands

Freshers Live
Sep 19, 2019

NASSCOM DSCI MeitY and Google India launched a nationwide "Digital Payment Abhiyan"

TNPSC Thervu Pettagam
Sep 21, 2019

Digital Payment Abhiyan

Sakshi Education
Sep 21, 2019

NASSCOM DSCI MeitY and Google India launched a nationwide Digital Payment Abhiyan

First Class Educational
Sep 20, 2019

Digital Payment Abhiyan : UPSC SSC Railway