The Personal Data Protection Commission (PDPC), Singapore, supported by IMAI released its Proposed Advisory Guidelines on Use of Personal Data in Generative AI on 2nd June 2026. The guidelines explain how the existing Personal Data Protection Act 2012 (PDPA) applies across the Generative AI lifecycle, covering the development, deployment, and post-deployment stages. They set out when organizations may rely on the Publicly Available Exception to collect personal data through web-scraping, require AI-specific notifications before personal data is used to train or fine-tune models, and allocate data protection responsibilities across Model Providers, System Providers, and System Deployers. The guidelines also address individuals' rights to access and correct their personal data.