On February 27, 2026, the Telecom Regulatory Authority of India (TRAI) issued a direction under the Telecom Commercial Communications Customer Preference Regulations (TCCCPR) mandating AI-driven, cross-network spam detection and enforcement mechanisms. The direction, effective March 29, 2026, aims to address the limitations of a complaint-driven framework by enabling proactive detection, coordinated action across telecom operators, and stronger accountability. 

TRAI released a consultation paper on March 13, 2026, on the Third Amendment to the TCCCPR, 2018, aimed at curbing the persistent menace of UCC. The draft reflects growth in the use of advanced technology, specifically mandating implementation of AI/ML-based systems by access providers to detect and disrupt suspected spam senders.